Memorial Trees and Client Grief Support for Pet Businesses
Be there for your clients when it matters most
Every client relationship you have will one day include a pet’s last day. The businesses pet parents remember, and recommend to their friends, are the ones who showed up in that moment. Love, Baxter gives you three ways to be that business, with almost no extra work for your team.
Why this matters
The goodbye doesn’t end on the last day
Many families look to their veterinarian to help with what comes after.
14%
of clients at Swiss veterinary practices whose pet had been euthanized had changed their veterinarian afterward. Three in four of them had been satisfied with the euthanasia procedure itself.
Veterinary Record, 2013
88%
expected veterinarians to talk about their pet’s final destination, in the same survey of Swiss clients. For 81%, their veterinarian was the main source on aftercare options.
Veterinary Record, 2013
Every goodbye, honored.
Clients notice who reached out in the weeks that followed. We help your team do that for every client.
1White-Label Tree Planting
The condolence gift they’ll remember you for
Many businesses send a card when a client loses a pet. This goes further: a mangrove planted in the pet’s name at a restoration site on Kenya’s coast, for about what it costs to mail a sympathy card.
- Every certificate carries your logo, the pet’s name, the tree species, and the exact GPS coordinates
- Send us a pet’s name and the family’s email, and your branded certificate goes out, usually within minutes
- Veritree verifies each tree with GPS-tagged planting records
- We handle the planting, the verification, and the delivery


2Pet End-of-Life Directory
Be the lifeline pet parents search for
More than 1,000 pet parents reach out to Love, Baxter every day, and many are looking for someone to trust at the end. Our directory introduces them to you right when they need a kind answer.
- We vet every new listing by hand, so families know who they’re calling
- Our domain authority helps your own business rank higher on Google
- Setup takes minutes
3Custom Landing Pages & Resources
Your brand, backed by our resources
Partner with us to create an experience for your clients. We build custom landing pages that combine your business and branding with curated guides, grief resources, and senior pet support. Your clients scan the QR code on their memorial certificate, or follow your link, and land on a page that greets them by their pet’s name, shows them where their tree was planted, and surrounds them with support, signed by your team.
- Your logo, colors, message, and contact information throughout
- Curated guides, grief counselors, support groups, and personalized help from our team
- We handle everything: designed, built, hosted, and updated by us, at no cost and no work to your team

Why partners choose Love, Baxter
Plenty of companies will sell you a gift program. We built something different, because we’ve sat where your clients are sitting.
Built from our own loss
Love, Baxter was founded after losing our own Baxter. Every certificate, every page, and every resource is written by people who’ve been through it too.
Everything is real and verified
Real trees with GPS-tagged, Veritree-verified planting records. A directory where every listing is checked by our team. Resources reviewed for accuracy and heart. No shortcuts, because grieving families deserve none.
Almost no work for your team
Your team sends us a pet’s name and the family’s email. We plant, verify, and deliver every tree, and we build and host your page, so your people stay focused on caring for pets and the people who love them.
“We treat your clients’ grief the way we’d want ours treated.”
Let’s build something for your clients
Start with 50 free trees, a free listing, a custom page, or all three. We’ll take it from there, the way you’d want it done for your own clients.
