Pet Memorial Trees for Your Clients, Under Your Brand
The condolence gift they’ll remember you for.
Most businesses send a card when a client loses a pet, and most know the card doesn’t say enough. Nothing better has ever been easy to send.
This is the something better. A real tree, planted in the pet’s name at a verified restoration site, with a certificate that carries the pet’s name, the tree species, the exact GPS coordinates, and your logo. We do all the work behind it.
Retail trees start at $12, and partners pay less. Veritree and GPS-tagged verification ensure every tree is verified. Certificates carry your branding, and our team handles delivery start to finish.
Certificate
Why a Tree, and Not Another Card?
More than 1,000 pet parents reach out to us every day, and when they talk about the days after a loss, the same detail surfaces again and again: the gestures that helped most were the ones that named the pet. Not “sorry for your loss.” Their name.
A card gets read once and put in a drawer. A tree planted in the pet’s name is still growing twenty years from now, and the certificate naming the exact spot where it grows has your logo in the corner.
Families remember who showed up when the worst day came. The practice that planted a tree for Biscuit is the practice that family tells other pet parents about.
sympathy
Why this matters
Families love again. Be the one who was there.
A card gets read once. A tree tells a family you are committed to them, for the pet they just lost and for every pet that comes after. That commitment matters more than most practices realize, because the family standing in your lobby today will almost certainly be a pet family again. A 2025 MetLife survey of pet owners found:
- 45%
welcome another pet within one year of a pet’s death
- 77%
had already welcomed another pet by the time they were surveyed
- 62%
chose a pet of the same type and size, making them especially likely to need the same products and services again
And the relationship is most fragile at exactly this moment: 14% of owners changed veterinarians after a pet’s euthanasia, and of those who left, 75% had been satisfied with the procedure itself.
Families rarely leave over the medicine. They leave over what happens after. A memorial tree is how you show up in that moment, for this pet and all the ones to come.
Source: MetLife pet owner survey, 2025
How It Works For Partners
Tell us who the tree is for
Share the pet's name and where the certificate should go. One tree after a hard appointment or a monthly batch, the process is the same.
We plant and verify
A mangrove goes into the ground at an active restoration site on Kenya's coastline, documented in the field with GPS data and monitored by satellite for three years.
Your client receives proof
A personalized certificate arrives by email with the pet's name, the tree species, the exact coordinates, and your logo. To your client, the whole gesture came from you.
What a Year of This Looks Like
Move the slider to the number of losses your practice or team sees in a month, and watch the grove your clients would have by this time next year.
Where the Trees Grow
Every partner tree goes into the mangrove restoration project along Kenya's coastline, through our planting partner The Good API and Veritree, the independent platform that verifies every planting.
Mangroves are one of the hardest-working trees on the planet. According to the Blue Carbon Initiative, acre for acre they pull carbon out of the air about two to four times faster than mature tropical forest, and NOAA credits them with buffering coastlines against storms and lifting the fisheries coastal communities rely on. They're also disappearing: NOAA estimates the world has lost 30 to 50 percent of its mangrove forests since the 1940s.
That's why the site was chosen. A memorial tree here isn't planted for show. It's planted where a tree is genuinely needed.
Coastal communities in Eastern Africa depend on mangrove ecosystems for employment, livelihood, and nutrition, and recent decades of urbanization and overharvesting have stripped those habitats back.
Local planting teams do the work and document it in real time from the site itself, on mobile devices, session by session. The trees carry your clients' memories and support the people who plant them.
- Sites mapped with precise coordinates from day one, with satellite imagery and drone footage
- In-field cameras, bioacoustic monitors, and environmental sensors tracking the ecosystem
- Verified planting-session data anchored to a public blockchain, so records can't be quietly edited
- Internal audits cross-referenced with independent auditors, satisfying ESG disclosure requirements in the EU, U.S., and Canada
Source: The Good API, Kenya Mangroves project methodology.
The Proof Behind Every Tree
Your name is going on the certificate, so the proof matters twice. Here's the life of one partner tree.
Day one: mapped
The site is mapped with precise GPS coordinates before anything is planted.
Planting: documented
Local teams record the session in the field, with GPS data and drone footage.
Audited independently
Independent auditors cross-reference field data against project plans.
Three years watched
Satellite monitoring flags threats like illegal deforestation. A memorial should stay put.
You can see the full program the way your clients will on our pet memorial tree page.
Built for the Businesses Pets Depend On
Veterinary practices and aftercare providers
You're there for the hardest appointment on the schedule. A tree planted in the pet's name tells the family the goodbye mattered to your team too. The certificate also travels well alongside ashes, paw prints, and clay impressions, so crematories, aquamation providers, and hospice teams can fold it into what families already receive. And when a family needs more than a gesture, our pet loss and aftercare resources are free to share, and you can point anyone struggling to a vetted pet loss grief counselor.
Groomers, boarders, sitters, and other pet businesses
Some of these dogs and cats have been on your books for years, and their families know you loved them too. When the day comes, a tree in the pet's name says what a discount code never could. A gesture like that doesn't just honor the pet. It tells the family what kind of business you run.
Employers and corporate gifting
Between 35,000 and 38,000 pets pass away in the United States every day, and some of those pets belong to your people and your clients. A tree planted for a lost pet tells an employee the company noticed, and gives client-facing teams a condolence gift that outlives flowers by decades. Because every planting is independently verified, certificates can also document your giving in a format built for EU, U.S., and Canadian sustainability reporting.
What Partners Pay
The first 50 trees are on us because the fastest way to understand the program is to see what the first certificates mean to your clients. From tree 51, partner pricing takes over.
Our retail trees start at $12, and partners pay meaningfully less, with pricing shaped around your monthly volume. We built the program so a tree can follow every loss on your books, however many that turns out to be.
Exact numbers depend on how many trees you’d send in a typical month. Please tell us what that looks like, and we’ll send you real figures.
Start With 50 Trees on Us
Tell us a little about your business, and we’ll follow up by email to set up your first 50 trees, share volume pricing, and answer anything else you need to decide.
More than two million people a month find Love, Baxter during the hardest season of loving a pet. We planted a few hundred trees before the retail launch, let those pet parents’ feedback shape the program, and opened it to partners because so much of this grief already runs through businesses like yours. Our about page tells the rest of that story.
We'll follow up by email to set up your first 50 trees and share partner pricing.
Partner Questions, Answered
Are the first 50 trees really free?
Yes. Your first 50 trees are on us: real trees at the same restoration site, with your logo on every certificate, delivered to the clients you choose. We're making this offer so you can see what it means to your clients before you spend anything. From tree 51, the partner pricing we quote you takes over, and by then you'll have seen what the gesture means to the families who received it.
What does white-label actually include?
The certificate your client receives includes your logo, the pet's name, the tree species, and the GPS coordinates of the planting site. Send us your logo once, and it appears on every certificate after that.
How much work is this for our team?
Send us the pet's name and where the certificate should go. That's the whole job. We plant the tree, run the verification, generate the certificate with your branding, and handle delivery. The program only works if the gesture feels like yours without adding a task to anyone's day, so that's how we built it.
How do we send you the pets' names?
However it fits how you work. One name after a hard appointment or a monthly batch, the process is the same: share the pet's name and where the certificate should go, and we take it from there. Certificates are digital and arrive by email, so nothing waits on the mail.
How is partner pricing set?
Around your actual numbers. Whether you see a couple of losses a month or hundreds, tell us what a typical month looks like and we'll build pricing to match. If your volume changes later, reopening the conversation is easy.
Where do the trees get planted?
At a mangrove restoration project along Kenya's coastline, through our planting partner The Good API and Veritree, the independent platform that verifies every planting. The site was chosen because new trees are genuinely needed there, and every certificate carries the exact GPS coordinates of where the tree grows. Mangroves work hard for the coast around them too: NOAA credits them with buffering shorelines against storms and supporting the fisheries coastal communities rely on.
Can we use these trees in our sustainability and giving programs?
Yes. Certificates document each independently verified planting, with GPS coordinates, third-party audits, and three years of satellite monitoring, in a format built for EU, U.S., and Canadian reporting. Your condolence program and your sustainability program can be the same line item.