Editorial Process

Last Updated: February 18, 2026

Trust is at the heart of everything we do at Love, Baxter.

People turn to us when they’re concerned about an older pet, facing tough end-of-life choices, or dealing with grief. We’re here to offer information that’s accurate, caring, and easy to understand. We never claim to take the place of a veterinarian, counselor, or other trained professional.

Experienced writers and editors create our content, using published research and input from veterinary professionals to make sure it’s as accurate as possible.

What we’re committed to:

Clarity
We write in a clear, straightforward way. There’s no extra fluff or confusing words. Our goal is to make difficult topics easier to understand, step by step.

Accuracy and research
We research using published papers and trusted sources. When we cover health, behavior, end-of-life care, grief, or memorials, we make sure our information is accurate and update it as new details emerge.

Professional review
Veterinary professionals review our content for medical and clinical accuracy when needed. While our articles aren’t a replacement for care, they are shaped by experts who understand these topics.

Boundaries around medical advice
Love, Baxter doesn’t offer diagnoses, treatment plans, or emergency advice. We won’t tell you what medication to use or how to treat a condition, and we don’t decide what’s best for your pet’s unique needs. For medical, urgent, or personal situations, we’ll guide you to your veterinarian or another qualified pet professional.

Compassion and inclusivity
Pet loss is personal. Culture, family dynamics, finances, beliefs, and past experiences all shape how people navigate grief and make end-of-life decisions. We aim to write with care, avoid assumptions, and create space for different paths and feelings.

Transparency
We’re open about what we know, what we don’t, and where our information comes from. When we update content, we let readers know so they can see how up to date it is.

Citations and sourcing

When we mention research or outside information, we cite it in the article or include a source list so readers can check for themselves. We use credible, original sources whenever we can.

Reviews and recommendations

Sometimes we recommend products, services, tools, or providers that might help pet parents, like memorial items, end-of-life support, or services listed in our directory.

We only recommend things we believe can truly help and fit our mission. We never accept payment for positive reviews. If something we’ve suggested changes, is no longer available, or doesn’t meet our standards, we want to hear about it.

You can reach us anytime at [email protected].

Sponsored content and advertising

It’s important to us that Love, Baxter stays accessible. We help support our work through sponsored content and paid partnerships.

If a post, page, or campaign is sponsored by or made in partnership with a brand, we make that clear. We only work with brands and organizations that share our values and are a good fit for our audience, and we review all sponsored content before it goes on our website or channels.

If you’d like to partner, we’d love to hear from you! You can reach us here.

Corrections

We take corrections seriously. If you notice anything inaccurate, outdated, misleading, or unclear, please email [email protected].

When we confirm an error, we fix it as quickly as possible and update the content so readers can trust what they’re seeing. We also periodically review evergreen content to keep it up to date.