For Pet Parents Navigating Loss
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Pet loss grief guides written by veterinarians and grief specialists who understand what you’re actually going through, not generic loss advice.
A vetted directory of grief counselors who specialize in pet loss, so you can find real support without having to explain yourself first.
Aftercare and next-step guidance for the practical decisions you’re facing right now: cremation, burial, memorialization, and more.
Resources for honoring their memory, from finding the right urn or piece of memorial jewelry to planting a living tribute, when you’re ready.
10% off your first memorial store order with code BAXTER10, when you’re ready to find something that feels right.
How can we help you today?
Find guidance for senior pets and the hardest goodbyes
Explore thousands of free articles to help you care for an aging or ill pet, and to feel less lost when grief shows up. Start with what you need today.
Get matched with a vetted professional who gets it
Search our directory of trusted grief counselors, end of life pros, and pet care experts. Choose virtual support or someone near you to help with anything you need.
Find something meaningful to honor their life
Thoughtful memorial gifts for you or someone you love. Jewelry, art, keepsakes, and more, with options for every budget to honor the life of a pet.
In memory of our beloved Baxter.
In 2012, a little Boston Terrier named Baxter entered our lives and changed everything. Through twelve and a half years of unconditional love, he taught us what it means to truly connect with another being. When Baxter passed away, a simple but meaningful gift—a star named in his honor—helped us cope with our loss. That moment of comfort and remembrance became the inspiration for Love, Baxter.
Baxter—you will always be the greatest thing we’ve lost.
Love, Baxter is for everyone who’s ever loved—and lost—a pet.
Because no matter how much time we have with them, it’s never enough. But the love they leave behind? That lasts forever.