#1 Pet Loss & End-of-Life Resource for Pet Parents

Pet loss and end-of-life support for the love that never fades.

When you're preparing for or grieving the loss of a pet, you don't have to do it alone. Love, Baxter is the world's largest pet loss and end-of-life resource, offering expert guides, compassionate grief support, trusted professionals, and meaningful ways to remember your best friend.

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Illustration of a woman hugging her dog and cat

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Articles & Resources

Thousands of free articles for the questions that keep you up at 3 a.m. How to care for an aging or sick pet, what to expect, and how to keep going when grief hits.

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Find Grief Support

Connect with vetted pet loss grief counselors and support who understand exactly what you're feeling. Real care, right when you need it.

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Find a Professional

Browse our directory of trusted grief counselors, end-of-life vets, photographers, and pet care pros. Choose virtual support or someone close to home.

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Shop Memorial Store

Memorial gifts for you or someone you love. Jewelry, art, keepsakes, and personalized pieces, with options for every budget, to celebrate a pet who mattered.

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The One Million Trees Project

Help us plant one million trees for the pets we've lost.

It started with one Boston Terrier named Baxter. Now, for every pet who left a paw print behind, we're planting real trees at verified restoration sites around the world. One tree, one name, one life remembered.

Starting at $12 Instant delivery

A real tree, planted in their name, GPS-tagged and independently verified
A personalized certificate with their name, emailed within minutes
The perfect gift for a grieving friend, or a beautiful way to honor your own pet

Plant a tree now Learn about the project

A veterinary clinic, crematory, or pet care business? Partner with us to plant trees for your clients.

For Baxter. And for yours.

Mangrove trees planted at a restoration site in Kenya

Mangrove restoration site, Kenya

Baxter, the Boston Terrier who inspired Love, Baxter

Baxter, the one who started it all.

Our story

In memory of our beloved Baxter.

In 2012, a little Boston Terrier named Baxter entered our lives and changed everything. Through twelve and a half years of unconditional love, he taught us what it means to truly connect with another being. When Baxter passed away, a simple but meaningful gift, a star named in his honor, helped us cope with our loss. That moment of comfort and remembrance became Love, Baxter.

Today, Love, Baxter is the world's largest pet end-of-life platform, built to support families through the most difficult moments of pet care. Whether you're navigating senior pet care, managing a chronic illness, or grieving a loss, our mission is the same: to educate, comfort, and connect, so that every pet is honored and no one faces this alone.