Our story
In memory of our beloved Baxter.
In 2012, a little Boston Terrier named Baxter entered our lives and changed everything. Through twelve and a half years of unconditional love, he taught us what it means to truly connect with another being. When Baxter passed away, a simple but meaningful gift, a star named in his honor, helped us cope with our loss. That moment of comfort and remembrance became Love, Baxter.
Today, Love, Baxter is the world's largest pet end-of-life platform, built to support families through the most difficult moments of pet care. Whether you're navigating senior pet care, managing a chronic illness, or grieving a loss, our mission is the same: to educate, comfort, and connect, so that every pet is honored and no one faces this alone.
- Thousands of expert-written articles and resources for every stage
- Professional grief counseling and a trusted directory of end-of-life providers
- A memorial store with over 100 curated items to honor beloved pets
Baxter, you will always be the greatest thing we've lost.
