Pet End-of-Life Directory for Pet Care Professionals
Be the lifeline pet parents search for.
Join the Love, Baxter Directory and put your compassionate services in front of millions of families facing their hardest goodbye. Free to join, and every listing is verified by our team.
Why Love, Baxter
Built to send families your way.
Every part of the platform works toward one outcome: the right family finding you at the moment they need you most.
24/7 high-intent traffic
Our ever-growing library funnels pet parents, from first question to final decision, straight to your listing, so the right families find you exactly when they need help.
World's biggest pet-loss directory
Appear instantly in searches by city, ZIP, or virtual-only across 30+ specialized end-of-life categories, giving you visibility far beyond any generic pet directory.
Share-worthy profile page
Upload photos, list services and pricing, and showcase reviews. Pet parents can message you in a click, while your dashboard tracks every view, click, and inquiry in real time.
SEO boost, no tech headache
Leverage our domain authority to rank higher on Google, even for your own name, without touching a single line of code. We handle the SEO so your expertise stays center stage.
How it works
From signup to bookings in four steps.
Create your profile
Share your story, services, and the hearts you help heal.
Get discovered
Our articles, social channels, and PR campaigns consistently drive high-quality traffic to your listing.
Connect & grow
Families message you directly. You track views, clicks, and inquiries inside your dashboard, then watch bookings rise.
Verified & trusted
We manually vet every new listing daily, ensuring pet parents connect only with proven, trustworthy professionals.
Why we exist
An idea born from one incredible Boston Terrier.
Baxter fought hard, and then, almost overnight, he was gone. As we scrambled for answers, we realized only afterward how many caring professionals were out there who could have guided us. Love, Baxter is our promise that no family will ever miss that help again.
It's Baxter's legacy in action: one place where every end-of-life resource sits just a click away. From in-home vets to grief counselors, memorial artists to legal planners, dozens of categories are easy to search, and our articles, checklists, and real-life stories connect pet parents with the right professionals exactly when they need them.
Twelve and a half years of Baxter's tail wags and unconditional love power every word, and every listing, you see here.
Directory Questions, Answered
Who's behind Love, Baxter, and why should I trust the platform?
Love, Baxter was founded by Adam Greenbaum, the entrepreneur who grew WhiskerCloud from a scrappy startup into a network serving 13,000 veterinary clinics worldwide. This achievement led to its acquisition by PetDesk. Adam is now channeling every lesson, connection, and ounce of passion from that journey into making Love, Baxter the gold standard for pet end-of-life care.
Is it really free?
Yes. Claiming your listing is completely free, and it includes your full profile, placement in our search results, and every member benefit, from white-label tree planting to partner revenue programs.
What kinds of providers can join?
More than 30 specialized categories, including in-home euthanasia providers, end-of-life-friendly veterinary clinics, cremation and aftercare services, grief counselors, support groups, pet photographers, memorial artists, and legal and estate planners. If you serve pets or the families who love them, there's a place for you.
Do I need my own website?
No. Your Love, Baxter profile works as a complete web presence: photos, services, pricing, reviews, and direct messaging from pet parents. If you do have a website, your listing links to it and helps it rank higher on Google.
How long does setup take?
Most professionals complete their profile in under 15 minutes. Our team then verifies your listing, usually within one business day, and you're live in front of pet parents.