Be the Lifeline Pet Parents Search For
Why Love, Baxter?
24/7 High-Intent Traffic
Our ever-growing library funnels pet parents—from first question to final decision—straight to your listing, so the right families find you exactly when they need help.
World’s Biggest Pet-Loss Directory
Appear instantly in searches by city, ZIP, or virtual-only across 30+ specialized end-of-life categories—giving you visibility far beyond any generic pet directory.
Share-Worthy Profile Page
Upload photos, list services and pricing, and showcase reviews. Pet parents can message you in a click, while your dashboard tracks every view, click, and inquiry in real time.
SEO Boost, No Tech Headache
Leverage our domain authority to rank higher on Google—even for your own name—without touching a single line of code. We handle the SEO so your expertise stays center stage.
How It Works
1. Create Your Profile
Share your story, services, and the hearts you help heal.
2. Get Discovered
Our articles, social channels, and PR campaigns consistently drive high-quality traffic directly to your listing.
3. Connect & Grow
Families message you directly. You track views, clicks, and inquiries inside your dashboard—then watch bookings rise.
4. Verified & Trusted
We manually vet every new listing daily, ensuring pet parents connect only with proven, trustworthy professionals.
An Idea Born From One Incredible Boston Terrier—Baxter
Baxter fought hard, and then—almost overnight—he was gone. As we scrambled for answers, we realized only afterward how many caring professionals were out there who could have guided us. Love, Baxter is our promise that no family will ever miss that help again. It’s Baxter’s legacy in action: one place where every end-of-life resource sits just a click away. From in-home vets to grief counselors, memorial artists to legal planners—dozens of categories are easy to search. Our tailored articles, checklists, and real-life stories connect pet parents with the right information and the right people, exactly when they need them. Twelve and a half years of Baxter’s tail wags and unconditional love power every word and every listing you see here.
Frequently Asked Questions
Who’s behind Love, Baxter, and why should I trust the platform?
Love, Baxter was founded by Adam Greenbaum, the entrepreneur who grew WhiskerCloud from a scrappy startup into a network serving 13,000 veterinary clinics worldwide. This achievement led to its acquisition by PetDesk. Adam is now channeling every lesson, connection, and ounce of passion from that journey into making Love, Baxter the gold standard for pet end-of-life care.
Is it really free?
Yes—listings cost $0 through December 31, 2025. We’ll announce 2026 pricing (if we are providing actual value) well in advance, and you can cancel at any time. You don’t need to provide any payment information to get signed up.
What kinds of providers can join?
From in-home euthanasia vets to grief counselors, cremation services to memorial artists—if you help pets and their people at the end, there’s a place for you here. If you attempt to sign up and don’t see your profession listed, please email us at [email protected], and we’ll be happy to assist you.
Do I need my own website?
Nope. Your directory profile can act as a standalone landing page, or you can link out to an existing site. You can link to a website and social media pages on your listing, or use your listing as a standalone website to send people.
How long does setup take?
Most providers go live in under 10 minutes. Fill out the form, upload a few photos, and you’re ready for our team’s manual approval process. We protect pet parents by verifying the information on your profile. If we have any questions, we’ll reach out directly and help you get everything set up perfectly to go live.