Love, Baxter
Love, Baxter
Love, Baxter
On October 28, 2024, we lost the love of our life. We're building this in his honor.
On October 28, 2024, we lost the love of our life. We're building this in his honor.
On October 28, 2024, we lost the love of our life. We're building this in his honor.
What are we building?
What are we building?
I'm Adam Greenbaum, a serial entrepreneur in Newport Beach, CA. In 2012, I rescued a Boston Terrier named Baxter, who completely transformed my world. His story started rough—he was purchased from a breeder, flown alone to Las Vegas, and mistreated until he found his way to me. From the moment we met, we were inseparable.
Baxter and his sister Sophie (also a Boston) inspired me to create a Boston Terrier rescue website. This eventually led to WhiskerCloud, my company that helps veterinary practices worldwide grow their online presence.
When Baxter passed away on October 28, 2024, at twelve and a half, it left an indescribable void. One stood out among the flood of sympathy gifts we received: someone named a star after Baxter. That simple, beautiful gesture meant everything to us. It got me thinking - every pet parent deserves to feel that same comfort in their darkest moment.
That’s why I’m launching Love, Baxter in June 2025—the world’s most comprehensive platform for senior pet care and end-of-life support.
• The world’s largest collection of senior pet and pet end-of-life articles, all in one place.
• In-house grief and anticipatory loss support from licensed social workers and therapists who truly understand.
• A professional directory to help you find the right people for anything you need—before, during, or after your pet’s final moments.
• And the world’s largest pet memorial store, offering curated, meaningful products to help you honor your own pet or support someone you love through loss.
Love, Baxter is more than a business—it’s a mission. A mission to bring comfort, clarity, and community to pet parents at one of the most emotional and confusing times in their lives.
All of this, created in memory of Baxter the Boston Terrier—who changed my life, touched thousands more, and whose legacy will live on through every story, product, and piece of support we share.
Everything you need to honor, remember, and celebrate the love of a pet—it’s all here at Love, Baxter.
Please follow along on LinkedIn, Instagram, Facebook, and Threads for exciting updates coming very soon.
I'm Adam Greenbaum, a serial entrepreneur in Newport Beach, CA. In 2012, I rescued a Boston Terrier named Baxter, who completely transformed my world. His story started rough—he was purchased from a breeder, flown alone to Las Vegas, and mistreated until he found his way to me. From the moment we met, we were inseparable.
Baxter and his sister Sophie (also a Boston) inspired me to create a Boston Terrier rescue website. This eventually led to WhiskerCloud, my company that helps veterinary practices worldwide grow their online presence.
When Baxter passed away on October 28, 2024, at twelve and a half, it left an indescribable void. One stood out among the flood of sympathy gifts we received: someone named a star after Baxter. That simple, beautiful gesture meant everything to us. It got me thinking - every pet parent deserves to feel that same comfort in their darkest moment.
That’s why I’m launching Love, Baxter in June 2025—the world’s most comprehensive platform for senior pet care and end-of-life support.
• The world’s largest collection of senior pet and pet end-of-life articles, all in one place.
• In-house grief and anticipatory loss support from licensed social workers and therapists who truly understand.
• A professional directory to help you find the right people for anything you need—before, during, or after your pet’s final moments.
• And the world’s largest pet memorial store, offering curated, meaningful products to help you honor your own pet or support someone you love through loss.
Love, Baxter is more than a business—it’s a mission. A mission to bring comfort, clarity, and community to pet parents at one of the most emotional and confusing times in their lives.
All of this, created in memory of Baxter the Boston Terrier—who changed my life, touched thousands more, and whose legacy will live on through every story, product, and piece of support we share.
Everything you need to honor, remember, and celebrate the love of a pet—it’s all here at Love, Baxter.
Please follow along on LinkedIn, Instagram, Facebook, and Threads for exciting updates coming very soon.
I'm Adam Greenbaum, a serial entrepreneur in Newport Beach, CA. In 2012, I rescued a Boston Terrier named Baxter, who completely transformed my world. His story started rough—he was purchased from a breeder, flown alone to Las Vegas, and mistreated until he found his way to me. From the moment we met, we were inseparable.
Baxter and his sister Sophie (also a Boston) inspired me to create a Boston Terrier rescue website. This eventually led to WhiskerCloud, my company that helps veterinary practices worldwide grow their online presence.
When Baxter passed away on October 28, 2024, at twelve and a half, it left an indescribable void. One stood out among the flood of sympathy gifts we received: someone named a star after Baxter. That simple, beautiful gesture meant everything to us. It got me thinking - every pet parent deserves to feel that same comfort in their darkest moment.
That’s why I’m launching Love, Baxter in June 2025—the world’s most comprehensive platform for senior pet care and end-of-life support.
• The world’s largest collection of senior pet and pet end-of-life articles, all in one place.
• In-house grief and anticipatory loss support from licensed social workers and therapists who truly understand.
• A professional directory to help you find the right people for anything you need—before, during, or after your pet’s final moments.
• And the world’s largest pet memorial store, offering curated, meaningful products to help you honor your own pet or support someone you love through loss.
Love, Baxter is more than a business—it’s a mission. A mission to bring comfort, clarity, and community to pet parents at one of the most emotional and confusing times in their lives.
All of this, created in memory of Baxter the Boston Terrier—who changed my life, touched thousands more, and whose legacy will live on through every story, product, and piece of support we share.
Everything you need to honor, remember, and celebrate the love of a pet—it’s all here at Love, Baxter.
Please follow along on LinkedIn, Instagram, Facebook, and Threads for exciting updates coming very soon.
© Love, Baxter. 2025.