I'm Adam Greenbaum, a serial entrepreneur from Newport Beach, CA. In 2012, I rescued a Boston Terrier named Baxter, who completely transformed my world. His story started rough—he was purchased from a breeder, flown alone to Las Vegas, and mistreated until he found his way to me. From the moment we met, we were inseparable.

Baxter and his sister Sophie (also a Boston) inspired me to create a Boston Terrier rescue website. This eventually led to WhiskerCloud, my company that helps veterinary practices worldwide grow their online presence.

When Baxter passed away on October 28, 2024, at twelve and a half, it left an indescribable void. One stood out among the flood of sympathy gifts we received: someone named a star after Baxter. That simple, beautiful gesture meant everything to us. It got me thinking - every pet parent deserves to feel that same comfort in their darkest moment.

That’s why I’m launching Love, Baxter in May 2025—a comprehensive platform for pet remembrance and support.

• A Memorial Store featuring curated and customizable gifts to honor a pet’s memory.

• A marketplace of professionals offering guidance for pet parents navigating the difficult journey of pet loss.

• Thousands of grief support resources for those preparing to say goodbye or coping with loss.

• Meaningful remembrance gifts like naming a star, planting a tree, or other lasting tributes, ensuring that every pet’s legacy lives on.

Love, Baxter is more than a business—it’s a mission to bring comfort, connection, and support to pet parents when they need it most. And it’s all in memory of Baxter the Boston Terrier, who touched thousands of lives and whose spirit will forever live on through this work.

Everything you need to honor, remember, and celebrate the love of a pet can be found at Love, Baxter.